When I joined Desertcart in February 2025, the e-commerce giant was at a crossroads. Born in the UAE in 2015 with a mission to deliver “anything you can’t find locally” to shoppers in 160+ countries, the company was hitting record order volumes—but the digital experience felt patchwork, propped up by legacy tools and agency-driven patches.
Nova Glow Studio
Revamp the app and site to boost user experience, match the new brand identity, and enhance conversion rates with a smooth, user-friendly, and visually appealing online shopping experience.
Before starting the design process, I immersed myself in understanding the problem space and the users I was designing for. I conducted research to uncover user pain points, explored competitor offerings, and identified opportunities where current solutions fall short. This groundwork allowed me to align the design with actual user expectations and market demands.
Using the insights collected during research, I started shaping potential solutions and visual narratives. I developed mood boards, sketched ideas, and mapped out concepts to explore different creative paths. This process helped transform broad ideas into clear, actionable directions that reflect both user expectations and brand identity.
Greenlight secured from leadership, the clock was ticking—peak shopping season was fast approaching. As the newly appointed Head of Design, I swiftly assembled a dedicated external & internal team: three talented freelance designers, three front-end developers, and one backend developer.
Recognizing the tight timelines, we embraced agility. Our strategy was iterative, rolling out one high-impact component at a time, prioritizing robust foundational UX and creating structures primed for future scalability.
Our intelligent chatbots go beyond basic automation—they’re powerful tools designed to streamline your business operations. Whether it’s capturing leads, scheduling appointments, or handling FAQs, they integrate effortlessly into your website or app. With less manual effort, you can shift your focus to scaling what truly matters: your business.
These chatbots deliver real operational value by automating time-consuming tasks, significantly boosting overall efficiency. With 24/7 availability, they ensure your customers always receive timely responses—no matter when they reach out.
