When I joined Desertcart in February 2025, the e-commerce giant was at a crossroads. Born in the UAE in 2015 with a mission to deliver “anything you can’t find locally” to shoppers in 160+ countries, the company was hitting record order volumes—but the digital experience felt patchwork, propped up by legacy tools and agency-driven patches.
Nova Glow Studio
Revamp the app and site to boost user experience, match the new brand identity, and enhance conversion rates with a smooth, user-friendly, and visually appealing online shopping experience.
Rather than diving straight into visuals, I prioritized understanding the audience and their challenges. Through user research, market analysis, and competitor evaluation, I uncovered key insights that shaped the direction of the design. This user-first approach ensured the final output was both purposeful and impactful.
With a strong understanding of user needs and market context, I explored multiple design directions through mood boards, sketches, and brainstorming sessions. This early ideation phase helped bridge the gap between research findings and design execution, ensuring alignment with the brand vision and user goals.
Greenlight secured from leadership, the clock was ticking—peak shopping season was fast approaching. As the newly appointed Head of Design, I swiftly assembled a dedicated external & internal team: three talented freelance designers, three front-end developers, and one backend developer.
Recognizing the tight timelines, we embraced agility. Our strategy was iterative, rolling out one high-impact component at a time, prioritizing robust foundational UX and creating structures primed for future scalability.
By automating repetitive tasks, our chatbots enhance efficiency and free up your team for higher-value work. Operating around the clock, they guarantee that customer queries are addressed promptly, every time.
Designed to streamline operations, these chatbots take over routine tasks and boost productivity. Their 24/7 responsiveness ensures your customers are never left waiting, improving both satisfaction and service quality.
