Dubai, UAE

Dubai, UAE

MARKS & SPENCER I LONDON I 2018 - 2024

MARKS & SPENCER

LONDON I 2018 - 2024

Transforming Digital Future of a British Heritage Brand
Transforming Digital Future of a British Heritage Brand
Transforming Digital Future of a British Heritage Brand

Drove a full omni-channel CX overhaul for more than 30 million active customer base, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.

Drove a full omni-channel CX overhaul for more than 30 million active customer base, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.

Drove a full omni-channel CX overhaul for more than 30 million active customer base, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.

  • client pic

    Jess Izzard

    Lead Product Designer at M&S

    I’ve been lucky to work with Aish on multiple projects at M&S, and every time, I’m so impressed by her expertise, attention to detail, and deep understanding of what makes a great user experience. When we both joined M&S, we worked together on a project that was as challenging as it was rewarding. I learned so much from her during that time—she just has this incredible ability to break down complex problems, structure information in a way that makes total sense, and create seamless user flows. Her knowledge of UX and IA is next-level, and she always puts the customer first in every decision. On top of all that, she’s an absolute pleasure to work with. She’s open, collaborative, and always brings fresh ideas to the table. If you’re looking for a lead product designer who just gets it and will make your product better in every way, I can’t recommend her highly enough!

    5.0
    client pic

    Jess Izzard

    Lead Product Designer at M&S

    I’ve been lucky to work with Aish on multiple projects at M&S, and every time, I’m so impressed by her expertise, attention to detail, and deep understanding of what makes a great user experience. When we both joined M&S, we worked together on a project that was as challenging as it was rewarding. I learned so much from her during that time—she just has this incredible ability to break down complex problems, structure information in a way that makes total sense, and create seamless user flows. Her knowledge of UX and IA is next-level, and she always puts the customer first in every decision. On top of all that, she’s an absolute pleasure to work with. She’s open, collaborative, and always brings fresh ideas to the table. If you’re looking for a lead product designer who just gets it and will make your product better in every way, I can’t recommend her highly enough!

    5.0
    client pic

    Jess Izzard

    Lead Product Designer at M&S

    I’ve been lucky to work with Aish on multiple projects at M&S, and every time, I’m so impressed by her expertise, attention to detail, and deep understanding of what makes a great user experience. When we both joined M&S, we worked together on a project that was as challenging as it was rewarding. I learned so much from her during that time—she just has this incredible ability to break down complex problems, structure information in a way that makes total sense, and create seamless user flows. Her knowledge of UX and IA is next-level, and she always puts the customer first in every decision. On top of all that, she’s an absolute pleasure to work with. She’s open, collaborative, and always brings fresh ideas to the table. If you’re looking for a lead product designer who just gets it and will make your product better in every way, I can’t recommend her highly enough!

    5.0