Dubai, UAE

Dubai, UAE

LIFEFORCE I LOS ANGELES I 2021

LIFEFORCE I LOS ANGELES I 2021

Proactive Health, Personalized — $12M Raised in 2 Yrs
Proactive Health, Personalized — $12M Raised in 2 Yrs
Proactive Health, Personalized — $12M Raised in 2 Yrs

Make managing your biology as effortless as curating a playlist

Make managing your biology as effortless as curating a playlist

Make managing your biology as effortless as curating a playlist

Client

Lifeforce began as a moon-shot vision from legendary life-coachTony Robbins and physician-innovator Dr. Peter Diamandis, with early backing from tennis icon Serena Williams.

Client

Lifeforce began as a moon-shot vision from legendary life-coachTony Robbins and physician-innovator Dr. Peter Diamandis, with early backing from tennis icon Serena Williams.

THE SCREENING CALL

"We've got a logo, a half-baked design system, and a mountain of lab PDFs. Can you turn that into a consumer-ready product in four months?"

"We've got a logo, a half-baked design system, and a mountain of lab PDFs. Can you turn that into a consumer-ready product in four months?"

That single question detonated the most intense design work of my career.  The ask was deceptively lighthearted—“make managing your biology as effortless as curating a playlist”—but the reality was anything but easy.

That single question detonated the most intense design work of my career.  The ask was deceptively lighthearted—“make managing your biology as effortless as curating a playlist”—but the reality was anything but easy.

Vision

Vision

Build a personalized, tele-health platform that empowers proactive health and longevity —no waiting rooms, no jargon, no paper.


Lifeforce wanted to turn complex clinical data into everyday decisions—fast. The team had early branding and a nascent design system, but the experience still felt medical, manual, and fragmented. I was brought in to translate lab PDFs and doctor notes into a self‑guided, digital product that people could actually use—and investors could believe in.

Build a personalized, tele-health platform that empowers proactive health and longevity —no waiting rooms, no jargon, no paper.


Lifeforce wanted to turn complex clinical data into everyday decisions—fast. The team had early branding and a nascent design system, but the experience still felt medical, manual, and fragmented. I was brought in to translate lab PDFs and doctor notes into a self‑guided, digital product that people could actually use—and investors could believe in.

Build a personalized, tele-health platform that empowers proactive health and longevity —no waiting rooms, no jargon, no paper.


Lifeforce wanted to turn complex clinical data into everyday decisions—fast. The team had early branding and a nascent design system, but the experience still felt medical, manual, and fragmented. I was brought in to translate lab PDFs and doctor notes into a self‑guided, digital product that people could actually use—and investors could believe in.

Setting the Stage

"Turn the annual physical into a living digital experience—and do it in four months."

"Turn the annual physical into a living digital experience—and do it in four months."

There was no product—just a bold idea and a logo file. Patients still phoned in blood-test bookings and received 15-page paper reports that looked like mid-'90s fax dumps.

There was no product—just a bold idea and a logo file. Patients still phoned in blood-test bookings and received 15-page paper reports that looked like mid-'90s fax dumps.

Sketching a Health Narrative

I began by mapping the actual journey—how a member moves from blood draw to understanding results, from doctor guidance to a confident next step. Journey maps became our first shared language. They surfaced friction we could tackle immediately: lab data trapped inside 15‑page PDFs; medical terminology that froze non‑experts; a subscription and refill process that relied on phone calls and manual nudges.


What I heard most from early users was a quiet anxiety: “I’m staring at numbers I don’t understand—am I okay?” The job of design was to replace that anxiety with clarity and momentum.

Diagnosing the Old World

Started with the hardest part: the report. The traditional lab printout was accurate but unreadable. We rebuilt it as a digital, visual experience—a living dashboard where biomarkers were color‑coded, trend‑aware, and explained in plain language. Gauges replaced dense tables; spark‑lines told a story over time; “What this means” drawers translated jargon into actions a person could actually take.


The goal wasn’t to hide complexity; it was to orchestrate it. Members needed just enough information to decide what to do next—and a clear path to do it.

Before: 15‑page, jargon‑heavy lab PDFs; hard to scan, harder to act on.

After: Interactive dashboard with color‑coded biomarkers, plain‑language insights, and personalized recommendations.

Building the Foundation

Clarity without action frustrates. We designed the account and subscription experience so medical advice and purchase lived side by side. A doctor’s treatment note flowed into a one‑tap refill: dosage surfaced from the note, delivery scheduled inside the same moment, no context switching. For members bringing outside lab work, an upload path slotted results into the same dashboard, keeping their story whole.


Edge cases received the same care. If a member’s result was out of range, the interface acknowledged the concern without alarmism, prioritized next steps, and made it seamless to book a re‑test. If a reading was “pending,” the interface explained why and when to expect it, so the experience felt guided rather than mysterious.

Clarity without action frustrates. We designed the account and subscription experience so medical advice and purchase lived side by side. A doctor’s treatment note flowed into a one‑tap refill: dosage surfaced from the note, delivery scheduled inside the same moment, no context switching. For members bringing outside lab work, an upload path slotted results into the same dashboard, keeping their story whole.


Edge cases received the same care. If a member’s result was out of range, the interface acknowledged the concern without alarmism, prioritized next steps, and made it seamless to book a re‑test. If a reading was “pending,” the interface explained why and when to expect it, so the experience felt guided rather than mysterious.

Clarity without action frustrates. We designed the account and subscription experience so medical advice and purchase lived side by side. A doctor’s treatment note flowed into a one‑tap refill: dosage surfaced from the note, delivery scheduled inside the same moment, no context switching. For members bringing outside lab work, an upload path slotted results into the same dashboard, keeping their story whole.


Edge cases received the same care. If a member’s result was out of range, the interface acknowledged the concern without alarmism, prioritized next steps, and made it seamless to book a re‑test. If a reading was “pending,” the interface explained why and when to expect it, so the experience felt guided rather than mysterious.

BUILDING WHILE WE RUN

Speed mattered, but not at the expense of foundations. While shaping the flows, I hardened the early design system into a token‑based foundation that could scale across devices and states without pixel‑pushing. This allowed engineering to build in parallel and ensured that future features would drop into place cleanly. The system became our multiplier: every new component carried consistent motion, accessibility, and responsive behavior by default.

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Working in a sprint, communicating like a marathon

To keep momentum, I shipped progress as narrative—short Loom walkthroughs that turned Figma frames into stories anyone could follow. Those weekly videos aligned founders, engineers, and advisors without piling on meetings. They also created a living record of decisions: why we rejected a path, how we handled a tricky edge case, where we were betting on impact.

We delivered on schedule: subscription and account were rebuilt for self‑service; the report experience moved from static to interactive; product pages connected guidance to checkout with far fewer steps. The reactions after launch were a reminder of why we were building this in the first place. Members stopped talking about numbers and started talking about decisions. They knew what to do next—and they could do it themselves.

OUTCOME

The market noticed, too. The polished, human‑centred product narrative became a centerpiece of the company’s story to investors. In the two years following launch, Lifeforce secured a $12M Series A, a milestone covered here:


BusinessWire — Lifeforce Raises $12M Series A to Become the World’s Most Effective Health

Explore - The live platform

What changed—for users and for the business

For members, the platform turned a confusing medical artifact into a daily companion: a color‑coded health view that explained itself, remembered context, and collapsed the gap between advice and action. For the business, the same design choices unlocked self‑serve behaviors that reduced operational friction and amplified trust—exactly the kind of momentum investors look for when they back teams at scale.

LOOKING BACK

This project reinforced a belief I carry into every engagement: great healthcare UX is not about simplifying truth; it’s about sequencing truth. When you present the right signal at the right moment—and pair it with a frictionless action—you turn information into agency. That’s what we built at Lifeforce in four focused months, and it’s why design became a meaningful part of the company’s $12M story.

client pic
client pic

Brett Ulrich

CTO at LIFEFORCE

"Aishwarya is a very talented designer with a lot of great ideas. She accepts feedback and understands how users interact with digital product. I am excited to work with her again."

5.0
client pic

Brett Ulrich

CTO at LIFEFORCE

"Aishwarya is a very talented designer with a lot of great ideas. She accepts feedback and understands how users interact with digital product. I am excited to work with her again."

5.0
client pic
client pic

Brett Ulrich

CTO at LIFEFORCE

"Aishwarya is a very talented designer with a lot of great ideas. She accepts feedback and understands how users interact with digital product. I am excited to work with her again."

5.0
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