Dubai, UAE
Dubai, UAE
ABOUT ME
ABOUT ME
With over 15 years of experience, I specialize in transforming digital experiences for start-ups, scale-ups and global brands.
Cambridge-certified HCI & AI product designer who turns cutting-edge tech into graceful, human-centred products harnessing AI to craft interactions that delight users and drive measurable business growth.
GCC
UK
USA
EU
IN
North Star
MY design principles
Empathy first
decode human bias before pixels.
AI + data as leverage
insights → products that feel inevitable.
Non-negotiables
pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.
North Star
MY design principles
Empathy first
decode human bias before pixels.
AI + data as leverage
insights → products that feel inevitable.
Non-negotiables
pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.
desertcart, dubai
head of design
jan 2025 - present
desertcart, dubai
head of design
jan 2025 - present
cambridge university
HCI FOR AI DESIGN SYSTEMS
jun 2023 - dec 2023
cambridge university
HCI FOR AI DESIGN SYSTEMS
jun 2023 - dec 2023
toptal
fractional designer
jun 2022 - present
toptal
fractional designer
jun 2022 - present
adplist
design mentor
jun 2020 - present
adplist
design mentor
jun 2020 - present
ark design studios
founder
nov 2018 - present
ark design studios
founder
nov 2018 - present
marks & spencer, london
lead product designer
sep 2018 - dec 2024
marks & spencer, london
lead product designer
sep 2018 - dec 2024
neilson Financial, london
principal product designer
sep 2016 - sep 2018
neilson Financial, london
principal product designer
sep 2016 - sep 2018
ladbrokes coral, london
senior UX designer
dec 2014 - sep 2016
ladbrokes coral, london
senior UX designer
dec 2014 - sep 2016
sirenna learning, manchester.
art director
sep 2012 - nov 2014
sirenna learning, manchester.
art director
sep 2012 - nov 2014
university of london
Master's in design
sep 2011 - dec 2012
university of london
Master's in design
sep 2011 - dec 2012
cambridge university
diploma in animation
jul 2009 - jul 2011
cambridge university
diploma in animation
jul 2009 - jul 2011
freelance, india
communication designer
jul 2009 - sep 2011
freelance, india
communication designer
jul 2009 - sep 2011
symbiosis international universtity
bachelor's in design
jun 2005 - jul 2009
symbiosis international universtity
bachelor's in design
jun 2005 - jul 2009
Desertcart, Dubai
Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.
Scale-Up
E-Commerce
01
Marks & Spencer, London
Drove a full omni-channel CX overhaul for a 30-million-customer British heritage retailer, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.
Digital Transformation
02
FOUND, Switzerland
Built Switzerland’s first AI-powered, 3-sided recruitment platform—streamlining hiring for 200+ employers, onboarding 2,500 vetted professionals, and securing $2.5 M in seed funding within 8 months.
HR-TECH
SAAS
03
KEY ACHIEVEMENTS
Desertcart, Dubai
Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.
Scale-Up
E-Commerce
01
Marks & Spencer, London
Drove a full omni-channel CX overhaul for a 30-million-customer British heritage retailer, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.
Digital Transformation
02
FOUND, Switzerland
Built Switzerland’s first AI-powered, 3-sided recruitment platform—streamlining hiring for 200+ employers, onboarding 2,500 vetted professionals, and securing $2.5 M in seed funding within 8 months.
HR-TECH
SAAS
03
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
Desertcart, Dubai
Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.
Scale-Up
E-Commerce
01
Marks & Spencer, London
Lead Product Designer
02
FOUND, Switzerland
Founding Designer
03
DESERTCART, DUBAI
Lead / Head of product Design
Jan 2025 - Present
CAMBRIDGE UNIVERSITY
HCI FOR AI DESIGN SYSTEMS - advanced certification
JUN 2023 - DEC 2023
TOPTAL
fractional designer
JUN 2022 - Present
ADPLIST
DESIGN MENTOR
JUN 2020 - Present
ARK DESIGN STUDIOS
FOUNDER
NOV 2018 - Present
MARKS & SPENCER, LONDON
LEAD PRODUCT DESIGNER
SEP 2018 - DEC 2024
NEILSON FINANCIAL SERVICES, LONDON
PRINCIPAL PRODUCT DESIGNER
SEP 2016 - SEP 2018
LADBROKES CORAL, LONDON
SENIOR ux DESIGNER
DEC 2014 - SEP 2016
SIRENNA LEARNING LTD, MANCHESTER
ART DIRECTOR
SEP 2012 - NOV 2014
UNIVERSITY OF LONDON
MARSTER'S IN DESIGN
jul 2009 - sep 2011
CAMBRIDGE UNIVERSITY
DIPLOMA IN ANIMATION
jul 2009 - JUL 2011
freelance, india
communication designer
jul 2009 - sep 2011
SYMBIOSIS INTERNATIONAL UNIVERSITY
BACHELOR'S IN DESIGN
JUN 2005 - JUL 2009
North Star
MY design principles
Empathy first
decode human bias before pixels.
AI + data as leverage
insights → products that feel inevitable.
Non-negotiables
pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.
cambridge university
hci for ai design systems
jun 2023 - dec 2023
cambridge university
hci for ai design systems
jun 2023 - dec 2023
adplist
design mentor
jun 2020 - present
adplist
design mentor
jun 2020 - present
toptal
fractional designer
jun 2022 - present
toptal
fractional designer
jun 2022 - present
ark design studios
founder
nov 2018 - present
ark design studios
founder
nov 2018 - present
desertcart, dubai
head of design
jan 2025 - present
desertcart, dubai
head of design
jan 2025 - present
marks & spencer, london
lead product designer
sep 2018 - dec 2024
marks & spencer, london
lead product designer
sep 2018 - dec 2024
neilson financial services, london
principal product designer
sep 2016 - sep 2018
neilson financial services, london
principal product designer
sep 2016 - sep 2018
ladbrokes coral, london
senior ux designer
dec 2014 - sep 2016
ladbrokes coral, london
senior ux designer
dec 2014 - sep 2016
sirenna learning, manchester
art director
sep 2012 - dec 2014
sirenna learning, manchester
art director
sep 2012 - dec 2014
university of london
master's in design
sep 2011 - dec 2012
university of london
master's in design
sep 2011 - dec 2012
freelance, india
communication designer
jul 2009 - sep 2011
freelance, india
communication designer
jul 2009 - sep 2011
cambridge university
diploma in animation
jul 2009 - sep 2011
cambridge university
diploma in animation
jul 2009 - sep 2011
symbiosis international university
bachelor's in design
jun 2005 - jul 2009
symbiosis international university
bachelor's in design
jun 2005 - jul 2009
ABOUT ME
With over 15 years of experience, I specialize in transforming digital experiences for start-ups, scale-ups and global brands.
Cambridge-certified HCI & AI product designer who turns cutting-edge tech into graceful, human-centred products harnessing AI to craft interactions that delight users and drive measurable business growth.
GCC
UK
USA
EU
IN